Management Team

C. Dennis Pegden, PhD.

Chief Executive Officer

Dennis was the founder and CEO of Systems Modeling Corporation, later purchased by Rockwell Automation. He has held faculty positions at the University of Alabama in Huntsville and The Pennsylvania State University. He led in the development of the SLAM, SIMAN, Arena, and Simio simulation tools. He has co-authored three simulation textbooks and has published papers in a number of fields including mathematical programming, queuing, computer arithmetic, scheduling, and simulation.

Howard Coltin

Senior Vice President of Sales and Marketing

Howard is responsible for accelerating Simio’s worldwide revenue growth, while building awareness of the company’s game changing portfolio of Industry 4.0 simulation and scheduling products. Mr. Coltin brings to Simio over two decades of experience in management, sales, marketing, operations, and manufacturing. He joins the company from Ansys, Inc., where he held senior leadership roles in sales and operations over his 11-year tenure. Prior to Ansys, he built an impressive track record of growing emerging software technology companies from the ground up. Mr. Coltin holds a B.S. in Electrical & Computer Engineering from Northeastern University.

David Sturrock

Vice President of Operations

David is responsible for design, development, support, and services for Simio simulation and scheduling products. He has held similar positions at Systems Modeling, Rockwell Automation, and Inland Steel. He has extensive experience in product development, product management, working with customers, and interacting with business partners as well as experience applying simulation and scheduling in a wide variety of applications. He has a proven record of making market successes.

Shelly Barber

Vice President Administration and Finance

Shelly is responsible for financial planning, accounting and contracts for Simio LLC. Before joining Simio, she held the position of Controller at FoodMinds, a consulting firm based out of Chicago, IL. Prior, she served as a Consultant for a Professional Services firm, providing consulting services to small and mid-sized firms in a broad range of industries. Her expertise covers a range of industries including software, public accounting, eTrade, health and nutrition, health care, graphic design, non-profit, oil and gas, textile production, and entertainment.

Eric Howard

Vice President of Marketing

Eric is responsible for the marketing activities for Simio LLC. Before joining Simio, he oversaw global marketing for several corporations.  He acquired his MBA from the University of Pittsburgh, Katz Graduate School of Business and is certified in Google AdWords and Google Analytics.  His expertise covers a range of marketing activities including digital marketing, social media marketing, brand management, and event planning.

Renee Thiesing

Vice President of Strategic Alliances

Renee is responsible for establishing and building strategic business and technology partnerships globally.  She was previously a Sr. Application Engineer with Simio where she provided consulting services and training to Simio customers in the fields of healthcare, logistics, supply chain, manufacturing, food production and aerospace. Renee has previous experience as a manager and consultant for software companies in both the telecommunications and warehouse management industries. Renee has a BS and MS of Industrial Engineering from the University Of Michigan and Auburn University.

Gerrit Zaayman

Vice President of Manufacturing Digital Twin Solution

Gerrit completed his Bachelor’s degree in Electronic Engineering. He then went on to specialize in process and workflow simulation and completed advanced courses in process simulation, business process reengineering and artificial intelligence. As part of this process he helped to establishing the leading process, supply chain and workflow simulation business in South Africa providing the Siman and later the Arena simulation systems to the market. He then joined i2 Technologies where he later became the country manager for South Africa. There he was responsible for sales and delivery of i2’s leading supply chain planning and optimization software to large enterprises gaining experience in planning and optimisation from the strategic design level down to detail scheduling. Gerrit also spent time at Softeon, a provider of warehouse management and optimization systems, as director of sales and marketing where he gained valuable experience in the planning and optimization of warehouse operations. Most recently, Gerrit spent three years as Director scheduling solutions at Simio LLC.

Tony Innamorato

Vice President of Customer Solutions

Tony is responsible for delivering successful scheduling and simulation solutions that maximize the value of Simio for our customers. He manages all of our client facing projects as well as relationships with key project stakeholders. Prior to Simio he was an engagement manager at McKinsey and spent 5 years in Navy Special Operations. He received his MBA from Wharton.

Chris Hobson

Vice President Strategy and Business Development

Chris heads Simio’s corporate strategy team and leads business development efforts. A McKinsey alum with extensive experience supporting Fortune 500 clients drive global scale digital transformation with a focus on operations excellence. Chris is passionate about AI/ML innovation and has spent his career deploying cutting edge technology at scale to transform the way companies operate. Chris has a Ph.D in Biomedical Engineering from the University of Pittsburgh.

Cory Crooks

Software Architect

Cory is responsible for devising long term design and development plans for Simio's Digital Twin software and its diverse range of Simulation and Scheduling products. His responsibilities also include analyzing software problems to discover root causes and providing solutions for them. He brings approximately two decades of experience building and troubleshooting simulation and automation software products to the table. His experiences include a 6-year stint at Rockwell Automation and 11 years as a senior software engineer at Simio solving the technical challenges users encounter using Simulation and Scheduling software. He joined Simio as a software engineer in 2008 and grew to become an integral part of the software development team over the years. Cory has a B. S. in Computer Science from the University of Pittsburgh.