Introduction
When a New Zealand metal fabrication company needed to scale production of their proprietary product from 600 to 26,000 units—a 45-fold increase—they faced a critical strategic decision. Could they achieve this dramatic scaling while keeping manufacturing onshore and reducing unit costs? Rather than making capital investment decisions based on assumptions, they partnered with LMAC Group to develop a data-driven approach using Simio simulation software.
This case study examines how LMAC Group utilized simulation to model the entire production process, identify constraints, test optimization scenarios, and design a future state factory capable of meeting ambitious production targets. The project demonstrates how simulation technology can transform manufacturing decision-making by providing concrete data before physical implementation, ultimately reducing risk and optimizing capital investments.
Customer Background
LMAC Group is a New Zealand-owned and operated productivity consulting firm founded in 2005. With consultants based across New Zealand, Australia, the Asia-Pacific region, and Europe, LMAC specializes in helping organizations achieve high performance through strategic operational improvements. Their approach integrates lean methodologies, process optimization, and technology implementation to drive transformation at both organizational and industry levels.
“We pride ourselves on being independent,” explains Adam, the LMAC representative who led this project. “Our job is to help organizations understand their strategy, the transformation they need to go through to achieve that strategy, and then provide independent advice based on what software, what automation, or what markets they should be entering.”
The client in this case study is a New Zealand-based metal fabrication company specializing in engineering, fabrication, and production of metal products. They had developed a proprietary product that had successfully completed a pilot production run of 600 units using their existing facility, equipment, and workforce. The product had proven successful in the market, creating an urgent need to scale production dramatically to meet demand.
Challenge Statement
The metal fabrication company faced a complex scaling challenge with multiple constraints and objectives:
- Production Volume: Scale production from 600 units to approximately 26,000 units in the same timeframe—a 45-fold increase in output.
- Cost Reduction: Simultaneously reduce the per-unit cost of production to maintain competitiveness.
- Onshore Manufacturing: Keep production in New Zealand rather than outsourcing to offshore facilities, supporting local employment and maintaining quality control.
- Product Flexibility: Accommodate variations in product size and shape while maintaining the same basic production process.
- Capital Investment Optimization: Make data-driven decisions about facility modifications, new equipment purchases, or complete redesign to achieve the required scale.
The manufacturing process involved multiple steps: laser cutting of metal sheets into components, folding, assembly, and finishing. The existing setup had been sufficient for the pilot run but would clearly require modification to achieve the dramatic scaling target.
“The challenge for them now is how do we get to scale of that production,” Adam explained. “The pilot itself was very successful. But in order to reach the scale that they need, they’re actually going to have to look at a new facility or at least optimization of their current facility in some way.”
- Before committing to significant capital expenditure, the company needed to understand:
- The maximum potential production capacity of their current factory configuration
- The specific constraints limiting production in the current setup
- Potential optimization strategies that could be implemented without major capital investment
- The optimal future state design if new equipment or facilities were required