I read a lot, both for business and pleasure. But it seems I never have enough time. So when I sit down with a magazine, for example, most articles probably get less than a couple seconds of attention. Unless an article immediately captures my attention, I quickly move on to the next one. I know that I occasionally miss out on good content, but it is a way to cope with the volume of information that I need to process each day. Consider the implications when you are writing a project report for others to read…
We are all busy. When we are presented with information to read or review, we often don’t have time to wade through the details to see if the content merits our time.
Tell me the most important thing first! Give me the summary! How many times have you asked (or wished) for that?
At one point, it was common to give presentations by starting with an introduction, building the content, and ending with the conclusion – “the big finish”. While this is appropriate for some audiences, many people don’t want to take the time to follow such a presentation. Instead, they want to be presented with a quick overview and a concise summary first. They will then decide to read on if the overview has captured their interest and they need more information.
Think about your own experiences. When you have a document to read and you are not sure it is worth your time, what do you do? If you are like most people you will probably consider most, if not all of the following:
• Does the title look interesting?
• Do you know/respect the author?
• Scan the major headings or callouts for content of interest.
• Scan any pictures/diagrams for content of interest.
• Evaluate the summary or abstract.
While the order and details might differ slightly, at each stage of the above process if you are not convinced of the value of continuing, you will put the document aside. Only after the document has passed this gauntlet of tests, will you spend the time to seriously read the content.
What can we learn from this?
Content is not enough. The best content in the world is of little value unless it is read.
When you are preparing a project report, try to get inside the head of your target audience. If you expect that they will also have a process something like the above, spend adequate time on those parts. Take an extra minute to create an interesting title. Add major headings and callouts to help focus the reader’s attention. Add some figures to help convey and support your message. Have a good abstract and/or summary that is easy to find to help your audience quickly get the point of your report.
Write each report so everyone, including your busy stakeholders, will take the time to read it. Keeping these simple suggestions in mind will help you succeed at getting your message across.
VP Products – Simio LLC