December 2016 Student Simulation Contest Overview

1st
Stochastech
Model
Team Photo
2nd
NCSU
Group 11
Model
Team Photo
3rd
Kashi
Consulting
Linkers
SmartDrill

Overview of Contest:

There are two ways to enter the Simio Student Case Competition. You can either enter directly or through class participation. This contest, we had 8 teams enter directly (19 students) and 28 instructors with 242 teams (849 students) for a total of 250 teams (868 students).

We also had representation from the following 15 countries:

  • Brazil
  • Canada
  • Chile
  • China
  • Columbia
  • El Salvador
  • Guatemala
  • India
  • Italy
  • Malaysia
  • Mexico
  • Peru
  • Spain
  • UK
  • USA

The 868 students came from these 32 schools:

  • College of Engineering Trivandrum
  • Escuela Superior de Economía y Negocios
  • Instituto Tecnologico Autonomo de Mexico
  • Instituto Tecnológico de Morelia<
  • Instituto Tecnologico y de Estudios Superiores de Monterrey, Campus Monterrey
  • Kansas State University
  • Louisiana State University
  • Montana State University
  • North Carolina State University
  • Ohio University
  • Otto-von-Guericke-Universität Magdeburg
  • Politecnico di Milano
  • Pontificia Universidad Catolica de Valparaiso
  • San Jose State University
  • Sichuan University
  • Technische Universitat Berlin
  • Universidad Arturo Prat
  • Universidad Continental
  • Universidad de Concepción
  • Universidad de El Salvador
  • Universidad de los Andes
  • Universidad de San Carlos de Guatemala
  • Universidad del Valle de Guatemala
  • Universidad San Sebastian
  • Universitat Autònoma de Barcelona
  • Universiti Sains Malaysia
  • University College London
  • University of Houston
  • University of Michigan-Dearborn
  • University of Missouri
  • University of San Diego
  • Virginia Polytechnic Institute and State University

Summary of the Problem:

A retail company that has existing locations in Latin America wishes to expand into the Caribbean and South America. It currently manufactures product in Asia. Demands vary by location and the market is volatile so flexibility and speed to market is essential. The company would like to evaluate creation of one or more distribution centers.

Should the company invest in a regional distribution center or fulfill orders direct from Asia manufacturing? If not direct, where should distribution centers be located taking into account future expansion strategy. Items to consider include the market growth rates in each country as well as the connectivity from each port for the countries.

The company also needs to evaluate different reorder policies and strategies for SKUs within the distribution center. Manufacturing production lead times and capacity restrictions as well as any port or fleet limitations must be respected. Costs for transportation, inventory holding, lost sales, order processing, and other components will be an important part of the decision.

Read the full problem!

Judging Criteria:

The judging was based on:

  • Quality/clarity of the presentation
  • Analysis/use of input data
  • Modeling detail/approach
  • Model internal documentation
  • Verification and Validation
  • Quality of animation
  • Experimentation/exploration of alternatives
  • Analysis of results
  • Quality of the recommendations
  • Overall project quality and Executive Summary

For more detail, see the Contest Judging Criteria.

Judging Panel:

Academic and Commercial:

Laura Silvoy Mark Eagar Mustafa Gocken Kevin Sheehy
Laura Silvoy
Healthcare Systems Engineer at Array Architects (USA)
Mark Eagar
Management Consultant at CSL Asia Shipping Pte Ltd. (Australia)
Dr. Mustafa Gocken
Assistant Professor at Adana Science and Technology University (Turkey)
Kevin Sheehy
Process Improvement and Simulation Consultant at AxSim Solutions (United Kingdom)
       
Brad Noorman Michael Tedesco Paolo Renna Raul Zuniga
Brad Noorman
Supply Chain Analyst at Amway (USA)
Michael Tedesco
Applications Engineer at Clearpath Robotics, Inc (Canada)
Paolo Renna
Professor in Manufacturing and Production Systems at University of Basilicata (Italy)
Dr. Raul Zuniga
PHd at Universidad Arturo Prat (Chile)
       
Doug Creighton Adv. E. Bhero Abdullah Alrabghi  
Dr. Doug Creighton
Professor at Deakin University (Australia)
Adv. E. Bhero
Advocate of the High Court of South Africa & a Professional Engineer at University of KwaZulu Natal (South Africa)
Dr. Abdullah Alrabghi
Assistant Professor at University of Jeddah (Saudi Arabia)
 

Simio LLC:

Dennis Pegden David Sturrock Renee Thiesing
Dr. C. Dennis Pegden
Founder and CEO
David Sturrock
V.P. of Operations
Anthony Innamorato
Senior Consultant